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For example, a black dress displayed together with a matching handbag and shoes can increase the sales of all three items. This can influence impulse buying and add-on sales and thereby increasing the sales of both products. It sends subliminal suggestions to the shoppers that the secondary item goes well with the primary item. Such storytelling displays attract customers and increase foot trafficĬross –merchandising is also known as secondary product placement method.
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Such a display draws you into the store it paints a picture of a one-stop solution store in your mind by the way it is cross-merchandised. You walk into the store and you are welcomed by a well-organized display of all the essentials for your beach vacay. Imagine you are planning for a beach vacay. Well merchandised displays can attract customers to the store. Hence detailed buyer persona analysis and continuous evaluation of your sales data analysis can help you make successful cross-merchandising strategies and improve your sales, foot traffic, and customer loyalty.Īttract customers and increase foot traffic When they found out this correlation, they started placing beers near to diapers on Friday evenings and found an exponential increase in sales on both items. Young males who buy diapers also have a proclivity to buy beers, especially on Friday afternoons. A detailed sales analysis data of a retail giant revealed one of the most unexpected correlations. One such is the beer and diaper correlation story known as the folklore of data processing. A detailed analysis can sometimes reveal unexpected buyer persona which you can utilize to drive more sales. When the shoppers relate to your display and in-store experience more, they are more likely to purchase more and be loyal customers too. The same goes for hiking, camping, staycation, etcĪnalyzing your customer behavior helps you to create cross-merchandising displays tailored to their needs. Displaying associated picnic products together is an experiential solution the retailer can offer. You can also create cross-merchandising strategies based on special occasions For example, when a family plan for a picnic or an outing they indulge in food, beverages, games and they might need comfortable bags to carry them. For example, a baking oven demo with live chocolate cake or cookie baking can remind people about items like cocoa powder, cooking butter, etc which they require to bake one of their own. You can cross-merchandise successfully during your field marketing campaigns. Ketchup and mustard next to hamburger bunsĭresses, handbags and shoes on the same mannequinĪ combination of field marketing and cross-merchandising Haven’t you noticed how bread-like products are placed close to the aisle of cheese, peanut butter and other condiments to help remind customers to buy those too at the same time? That’s exactly what cross-merchandising does. It groups products to boost sales and customer experience.įew classic examples of cross-merchandising are:īatteries are displayed together with electronic appliancesīeers kept alongside salty snacks, chips or peanuts The products placed together shouldn’t be any random products but have some logical connection to prompt the shoppers to make the purchase.
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It is a merchandising methodology of arranging products from different categories together. Merchandising is a valuable tool to influence customer intent and boost sales is indispensable. Cross-merchandising is one such effective merchandising?technique where retailers link products that belong to different categories to offer solutions to buyers while increasing the impulse purchases and additional sales per shopping trip.Ĭross-merchandising is a powerful strategy to stay ahead in this competitive retail landscape where shoppers are seeking an experiential shopping environment. Implementing compelling blueprints to provide the customers with an immersing shopping experience is the key to keep up the profitability. In this digital era, physical retail is more challenging and competitive where they have to compete with online retailers like Amazon. The world of retail is changing rapidly like never before.